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Everyday Vintage Inspired Fashion.

Designer Linda Marrone founded Loco Lindo in Los Angeles in the year 1992 driven from her passion for Vintage and Retro Inspired Fashion Styles. But, Loco Lindo is not about living in the past. Each one of our garments is designs and made to enjoy everyday.

Loco Blog

1967 - The Year That Upended Women’s Fashion

Linda Marrone

We recently came across this amazing article in Vanity Fair, and we decided we just had to share it you!  It profiles the year 1967 and how it was the year that drastically changed fashion forever.  In one short year the world of fashion was turned upside down.  Loco Lindo loves to celebrate both sides of the 1967's "then & now" in our fashions.  We love the classic timeless pieces of the Mad Men era but also can't get enough of the shorter skirts and the mod shifts.  This article looks back on that influential time in women's fashion and even turns to some great women of that time to see how they recall the change: 

"Nineteen sixty-seven: rarely has there been a 12-month period when young American women changed so dramatically. The year before had seen the helmet-haired, Pucci-clad Jacqueline Susann promoting Valley of the Dolls to best-seller status. It saw California beach-blanket movies . . . and Truman Capote’s Black and White Ball, at New York’s Plaza hotel. Earlier in the year, miniskirted Nancy Sinatra Jr. had turned calf-high leather footwear—the kind that Dame Mary Quant, pioneer of the miniskirt, made famous—into a meme, thanks to her No. 1 single 'These Boots Are Made for Walkin’.'

But a radically different look and sensibility were beginning to take root. The long-gowned, straight-haired Judy Collins would soon make a Top 10 hit of “Both Sides Now,” a plaintive, self-examining, gut-honest ballad by an unknown songwriter—the long-gowned, straight-haired Joni Mitchell. The song would become the anthem of a new kind of woman: content to live alone but not lonely, sexually open but not “promiscuous.” (That judgmental word would be banished.) Nineteen sixty-seven also ushered in the so-called Summer of Love, when tens of thousands of young free spirits flocked to San Francisco. The females in this cohort, as critic Janet Maslin once put it, were the “butterfly bohemians,” who had suddenly sprung up in the Bay Area, Los Angeles, New York, and London, marking a revolution in women’s fashion, attitudes, and sexuality. In a single year, Mad Men babes had been overtaken by incense-burning soul seekers."

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For more 1960s fun while you're in the mood, check out our Loco Mod collection!  It's filled with bright prints, great shift dresses & more!